definition of broadcsting......

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about.^[3] It was later adopted for describing the widespread distribution of information by printed materials^[4] or by telegraph.^[5] Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.^[6]

Over the air broadcasting is usually associated with radio and television, though in recent years both radio and television transmissions have begun to be distributed by cable (cable television). The receiving parties may include the general public or a relatively small subset; the point is that anyone with the appropriate receiving technology and equipment (e.g., a radio or television set) can receive the signal. The field of broadcasting includes both government-managed services such as public radio, community radio and public television, and private commercial radio and commercial television.

Community broadcasters can be generally defined as those which are independent, not-for-profit, and governed by and in the service of the communities they serve. They form an important “third pillar” of media, alongside commercial and public broadcasters, and are a crucial part of a healthy, pluralistic media sector.

 

The starting point for creating and running a regulatory system which facilitates the establishment and functioning of a robust community broadcasting sector is to have a clear understanding of what is covered by the term ‘community broadcaster’. Clear definitions are particularly important in relation to community broadcasting given that good practice is to allocate certain benefits, often including funding, to such broadcasters. The absence of clear definitions and understandings can, as a result, lead to attempts by certain actors to try to obscure the core meaning of the concept of community broadcasting so that they can also have access to these benefits.

 

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Community broadcasting is broadcasting which is for, by and about the community, whose ownership and management is representative of the community, which pursues a social development agenda, and which is non-profit.